Public Speaking

Lots of us get opportunities to do elevator pitches – short descriptions of what we do – to audiences who might use our services or refer other people to us.  These are typically 30 seconds to two minutes, so they need to be snappy.

I’ve seen some very memorable ones – and I’ve bought services from some – and I’ve seen some where I wondered whether the speaker even wanted to be there let alone wanted business.

If you’re doing an elevator pitch, here are some things to bear in mind:

1. Have three things in mind that you’ll say

• Your name
• Your business name
• What you do and for whom you do it
• How to find you

2. Wear something memorable.  

Make yourself obvious so people can find you.  It doesn’t have to be an eight-foot, orange, ostrich-feather boa (it can be – you do you); it can be a pocket square or colourful earrings or a branded t-shirt.

3. Stand up and face the audience before you begin speaking.  

Ground yourself and take a moment to look at the people you’re talking to.  Let them see you.  How will they find you later if they don’t get a good look at you?

4. Slow down and say the four things above clearly.  

Say them as though it’s the first time you’re saying them.  

Say them as though you like your audience.

Here’s one I use:

“Hi. I’m Erin Daldry.  

My business is ‘A simpler life’. 

If you dread public speaking, come and work with me.  Within a couple of sessions, you’ll begin to understand your nerves and make them work for you so you can speak comfortably in front of any crowd.

You’ll find me at www.asimplerlife.co.nz and I’ll be over by the coffee for a few minutes after we finish.” 

The picture is an ostrich to remind you to be fabulous and on a mission during your elevator pitches.